The Criterion Theatre
is a West End theatre situated on Piccadilly Circus in the City of Westminster, and is a Grade II* listed building. It has an official capacity of 588.
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CRITERION THEATRE TICKETS
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| Titanique - Musical Tickets 6/9 | Jun 09, 2026 Tue, 7:30 PM |  | | Titanique - Musical Tickets 6/10 | Jun 10, 2026 Wed, 7:30 PM |  | | Titanique - Musical Tickets 6/11 | Jun 11, 2026 Thu, 7:30 PM |  | | Titanique - Musical Tickets 6/12 | Jun 12, 2026 Fri, 7:30 PM |  | | Titanique - Musical Tickets 6/13 | Jun 13, 2026 Sat, 3:00 PM |  |
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Building the theatre
In 1870, the caterers Spiers and Pond began development of the site of the White Bear, a seventeenth-century posting inn. The inn was located on sloping ground stretching between Jermyn Street and Piccadilly Circus, known as Regent Circus. A competition was held for the design of a concert hall complex, with
Thomas Verity winning out of 15 entries. He was commissioned to design a large restaurant, dining rooms, ballroom, and galleried concert hall in the basement. The frontage, which was the facade of the restaurant, showed a French Renaissance influence using Portland stone.
After the building work began, it was decided to change the concert hall into a theatre. The composers' names, which line the tiled staircases, were retained and can still be seen. The redesign placed the large Criterion Restaurant and dining rooms above the theatre, with a ballroom on the top floor.
When Spiers and Pond applied for a licence to operate, the authorities were unhappy because the theatre was underground and lit by gas, creating the risk of toxic fumes. The Metropolitan Board of Works had to vote twice before the necessary licence was issued, and fresh air had to pumped into the auditorium to prevent the audience from being asphyxiated. It was not until October 1881, at the Savoy, that the first theatre was lit electrically.
The building was completed in 1873 with the interior decoration carried out by Simpson and Son.
Early years
The first production opened on 21st March 1874 under the management of
Henry J. Byron & EP Hingston. The programme consisted of
An American Lady
written and performed by Byron and a piece by
W. S. Gilbert, with music by
Alfred Cellier, entitled
Topsyturveydom
. Unfortunately, the opening does not seem to have made much impression on Mr. Gilbert. In a letter to Edgar Pemberton, author of the book on The Criterion in 1903, Gilbert wrote:
"I am sorry to say that in my mind is an absolute blank to the opening of The Criterion. I never saw
Topseyturveydom
. If you happen to have a copy of it and could lend it to me for a few hours it might suggest some reminiscences: as it is I don't even know what the piece was about!"
Nevertheless, Gilbert was back at the theatre in 1877 with his farce,
On Bail
(a revised version of his 1874 work,
Committed for Trial
); in 1881, with another farce,
Foggerty's Fairy
; and in 1892, with a
comic opera,
Haste to the Wedding
, with music by
George Grossmith (an operatic version of Gilbert's 1873 play,
The Wedding March
).
Haste to the Wedding
was a flop, but it introduced the 18-year old
George Grossmith, Jr., the composer's son, to the London stage. The younger Grossmith would go on to become a major star in
Edwardian musical comedies.
Charles Wyndham became the manager and lessee in 1875 and under his management The Criterion became one of the leading light comedy houses in London. The first production under the manager was
The Great Divorce Case
, opening on 15th April 1876. When Wyndham left in 1899 to open his own theatre, The
Wyndham's Theatre (and then the New Theatre, now called the
Noel Coward Theatre, in 1903) he remained the lessee bringing in various managements and their companies.
In March 1883 the theatre closed for alterations demanded by the Metropolitan Board of Works. The pumping of fresh air into the ten year-old auditorium, some thirty feet below street level, was deemed unsatisfactory. Thomas Verity supervised the alterations (Verity by now had also designed the
Comedy Theatre in 1881 and The
Empire Theatre in 1882). The new direct access ventilation shaft meant cutting off a considerable portion of the adjoining Criterion Restaurant. New corridors were built, with several new exits. The auditorium was reconstructed and the stage re-equipped. The old dressing rooms were demolished and new ones built. Most importantly, electricity was installed.
Dramatic Notes
(1884) states
The Criterion Theatre, transformed from a stuffy band-box to a convenient, handsome, and well ventilated house, reopened on April 16th"
. Further alterations and redecorations took place in 1902-03, when the theatre was closed for seven months.
20th century
Between the world wars productions included
Musical Chairs
with
John Gielgud and in 1936, a three year run of
French Without Tears
which launched the career of
Terence Rattigan.
During World War II, The Criterion was requisitioned by the
BBC - as an underground theatre it made an ideal studio safe from the London blitz - and light entertainment programmes were both recorded and broadcast live. After the war, The Criterion repertoire included avant-garde works such as
Samuel Beckett's
Waiting for Godot and pieces by
Anouilh,
Dario Fo and others.
In the 1970s the Criterion site was proposed for redevelopment, which caused protest as people feared the theatre would be lost. In February 1975 the GLC Planning Committee approved the development on the condition that the theatre continued in
full, continuous and uninterrupted use
while the redevelopments took place. Throughout the 1970s and early 1980s the row increased and the Equity Save London's Theatre Committee organised high profile demonstrations (campaigners included
John Gielgud,
Edward Woodward,
Diana Rigg,
Robert Morley and
Prunella Scales) as they feared that the theatre would still be lost.
In the 1980s, the theatre building was purchased by Robert Bourne, a property tycoon and patron of the arts, and his wife, theatre impresario
Sally Greene. The couple set up the Criterion Theatre Trust, a registered charity created to protect the Criterion's future. From April 1989 to October 1992 the theatre was closed whilst it underwent major renovations both in the back and front of the house. During that time, the block that exists today was built around it. After the refurbishment, the Criterion retains a well-preserved Victorian auditorium with an intimate atmosphere.
Recent years
From 1996 to 2005 it was home to productions of the
Reduced Shakespeare Company,
The Complete Works of William Shakespeare (Abridged)
,
The Complete History of America
, and
The Bible, The Complete Word of God
.
The theatre was used to hold the first round of recalls for successful auditionees in
ITV's
Pop Idol
The Criterion's current production is
The 39 Steps
adapted for the stage by Patrick Barlow from
John Buchan's novel, filmed by
Alfred Hitchcock in 1935.
Recent and present productions
- Tom Foolery
(June 5 1980 - May 30 1981)
- Hank Williams - The Show He Never Gave
(June 2 1981 - July 11 1981)
- Can't Pay? Won't Pay!
(July 23 1981 - June 11 1983)
- Woza Albert!
(June 15 1983 - December 10 1983)
- Run For Your Wife
(December 12 1983 - March 4 1989)
- Ennio Marchetto
(October 10 1992 - October 17 1992)
- Making it Better
(October 21 1992 - November 28 1992)
- Misery
(December 17 1992 - May 15 1993)
- Elegies for Angels, Punks & Raging Queens
(June 28 1993 - July 24 1993)
- Looking Through a Glass Onion - John Lennon in Word & Music
(October 18 1993 - January 1 1994)
- Dishonourable Ladies
(April 6 1994 - April 9 1994)
- Jack
(May 18 1994 - July 16 1994)
- The Flying Karamazov Brothers: Juggle & Hyde
(July 20 1994 - September 3 1994)
- My Night with Reg
(November 21 1994 - June 24 1995)
- Taking Sides
(June 30 1995 - December 9 1995)
- Rupert Street Lonely Hearts Club
(December 19 1995 - January 22 1996)
- The Reduced Shakespeare Company
(March 7 1996 - April 3 2005)
- Amajuba
(April 24 2005 - May 21 2005)
- The Countess
(June 7 2005 - July 9 2005)
- The Gruffalo
(July 19 2005 - August 21 2005)
- What The Butler Saw
(August 24 2005 - October 22 2005)
- Otherwise Engaged
(October 28 2005 - January 28 2006)
- Mack & Mabel
(April 10 2006 - July 1 2006)
- Star Wars - Shortened
(August 17 2006)
- The 39 Steps
(September 20 2006 - )
References