The ballyhoo
or bally
, Hemiramphus brasiliensis
, is a baitfish of the halfbeak family (Hemiramphidae). It is similar to the Balao halfbeak (Hemiramphus balao
). Ballyhoo are frequently used as cut bait and for trolling purposes by saltwater sportsmen.
Ballyhoo
is also used in colloquial American English to refer to brashness or flamboyance.
The term Ballyhoo
is used to indicate that one is using any means necessary to inflate an object or idea to a status to which it does not rise.
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