Datarock is a Norwegian electro rock band. The band formed in 2000 as Fredrik Saroea, Ketil Mosnes and Kevin O'Brien and soon hired Tom Mæland. O'Brien and Mæland later left the band, but the duo of Saroea and Mosnes continued the project.

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Releases

The band has released three EPs and their debut album, Datarock Datarock , was released in 2005 in 10 countries on the band's own label, YAP (Young Aspiring Professionals), receiving favourable reviews, especially in the UK. They made an appearance in Australia's Triple J Hottest 100 with the single "Computer Camp Love" in 2005, placing at #12. Fredrick has commented that Australia was the only country to pick up Datarock early aside from their homeland. ^[1] This song was #88 on Rolling Stone s list of the 100 Best Songs of 2007. ^[2]

Their song "Fa-Fa-Fa" was featured in a Coca-Cola advert, ^[3] and is also featured in NHL 08 , FIFA 08 and NBA Live 08 . It also appears in The Sims 2: Free Time , and ''The Sims video team was asked to create a custom music video for "Fa-Fa-Fa". ^[4] Another one of their songs, "New Song", is featured in Madden NFL 08. In addition, a remix of "I Used To Dance With My Daddy" is featured in Need For Speed: ProStreet and "True Stories" is featured in FIFA 09''. ^[5]

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Datarock was also featured in an Apple advertisement for the fourth generation iPod Nano. The ad showed the song "Fa-Fa-Fa" playing on an orange iPod Nano. The coverart for Datarock Datarock was also shown.

Fredrik Saroea also has solo aspirations and has recorded several individual tracks, including a duet with fellow Norwegian pop-star Annie for the song "I Will Always Remember You", which has been included on later presses of the band's debut LP.

Datarock's song "True Stories", featuring lyrics made up entirely of Talking Heads song titles, is featured as a promotional download in MP3 format from the Sims 3.

Current lineup

• Fredrik Saroea – Vocals, guitars, drums, keyboards.
• Ketil Mosnes – Bass, programming, keyboards, backing vocals

Previous members

• Tom Mæland – Keyboards (2000–2003)
• Kevin O'Brien – Vocals (2000)

Discography

• Datarock Datarock (2005)
• See What I Care EP (2007)
• Red (2009)

References

1. Musicfeeds.com.au with Fredrick from Datarock
2. No byline (December 11, 2007) "The 100 Best Songs of 2007" ''Rolling Stone'' Retrieved 2007-12-21
3. Datarock success
4. The Sims 2: Free Time Videos
5. EA’s FIFA Soccer 09 soundtrack scores