My Passion are an English Dance Punk band formed in Hitchin, Hertfordshire, England in 2005. They released their debut album, Corporate Flesh Party , in May 2009 on Mascot Records. Produced by John Mitchell at Outhouse Studios in Reading, the album features eleven tracks, six of which are re-recorded versions of older demos either presented only on the band's MySpace, or released singer Laurence René's Style Suicide record label. As a support act, My Passion have played gigs with Kill Hannah, Jeffree Star, Innerpartysystem, The Faint, The Automatic, Robots In Disguise, Trash Fashion and Family Force 5 and in July 2009 were nominated for Best British Newcomer at The Kerrang! Awards. [1] [2] [3] [4] [5]

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History

Formation - Post "Shard" (2005)

My Passion formed in late 2005 after previous band, glam-rock act, Shard split. ^[6] The only difference in line up to Shard is that bassist Charlie was replaced by Simon Rowlands. All other members, childhood friends who grew up and were in bands together from a young age, resumed their roles on their respective instruments. The last months of 2005 were spent writing new material to compliment their re-invention and then promoting it on online social networking site, MySpace in preparation for the next year.

First Releases - Make Me Butterfly, Bitter Too, Winter For Lovers (2006)

On Friday 3rd Februray 2006, My Passion played their first live date under their new name at Simon Price's London goth club night, Stay Beautiful. ^[7] Throughout 2006, My Passion toured and promoted their releases, Make Me Butterfly which is one of Shard's last songs, Bitter Too and Winter For Lovers. The former two had physical CD releases and the latter was available for digital download only. Stylistically, the songs represented an up-tempo and more hard-edged departure from Shard's 2004 album "InPerfection" and the earliest My Passion demos, Modern Way To Madness and One Joy Kid, though still used the soft edged and sometimes ethereal synth textures that made them a popular act with the glam crowd at Stay Beautiful. One new track played live on the 2006 tours was The Fabulous Blood Disco, the title of which became somewhat of a tag-line for the band, being printed on merchandise and used by singer Laurence onstage to describe the band and the live experience. ^[8] A demo was recorded and although never released officially, some fans claim to have heard it or been played it by the band. This track was also re-recorded for the album. Towards the end of the year, My Passion debuted songs Hot In The Dolls House and Last Day In Paradise. The former, which would become the A-Side to the next single, was recorded and co-produced by David Ryder-Prangley and had low budget video shot for it which was shown in TopShop's flagship store on Oxford Street, London. The year culminated in a second, celebratory performance at Stay Beautiful on New Year's Eve.

Discography

Make Me Butterfly/Die Happy Picnic (2006)
Bitter Too/Tomorrow Girls (2006)
Winter For Lovers (2006)
Hot In The Dolls House/Last Day In Paradise (2007)
After Calais (Free Download, 2007)
BooMan (2007)
Day Of The Bees (2008)
Crazy And Me (2008)
Thanks For Nothing (Free Download, 2009)
Corporate Flesh Party (Limited edition 2000 copies, Style Suicide, May 2009)
Corporate Flesh Party (General release, Mascot, June 2009)
Vultures Are People Too (Free Download, August 2009)

Sponsorship

Even before being signed by Mascot Records in 2009, My Passion secured many sponsorship deals with companies including Cort Guitars, Hughes and Kettner and Hartke amplification, Stagg Music cymbals and Ernie Ball who provide the band with plectrums and guitar strings. The band's most prolific sponsorship deal however was arguably with drink corporation, Red Bull. Since closing the deal in 2008, the band have played under the company's banner at Underage, Download and T in The Park Festivals, as well as having their music featured on adverts for the Red Bull X Fighters Motocross event and in the teen drama, Freak, in which the characters attend a My Passion gig. The program was broadcast on MySpace.

Members

Current

• Laurence René - Vocals, Guitar, (Synthesisers 2008 only)
• John Be - Guitar
• Simon Rowlands - Bass Guitar, (Synthesisers 2008 only)
• Jonathan Gaskin - Drums, Backing Vocals, (Live Electronics 2008-Present)

Former

• Harry B. Wade - Synthesisers, Live Electronics, Guitar (2005-2008)

References

1. Lawrence, Alistair (June 20, 2009). "My Passion: Kings of Hearts." ''Kerrang!'' (1266): 28.
2. Lewis, Faye (June 2009). "My Passion: Rising from the Ashes." ''Rock Sound'' (123): 34.
3. My Passion – ''Corporate Flesh Party''. Mascot Records. Retrieved 17th July, 2009.
4. My Passion (official site). Retrieved 17th July, 2009.
5. My Passion Nominated For Kerrang! AwardRetrieved 16th August, 2009
6. Shard on Channel 4 Retrieved 16th August, 2009
7. My Passion At Stay Beautiful Retrieved 16th August, 2009
8. My Passion Play Stay Beautiful Club, New Year's Eve 2006.Retrieved 17th August, 2009